Shopify CRO agency, UK
ConvertX finds where shoppers drop out of your Shopify store, fixes it and tests every change. Built for UK stores turning over £20k to £500k a month, like yours.
Book an auditYour store, monthly funnel
£0/month
Extra revenue for your store at £100k a month if your conversion rises from 1.8% to 2.0%.
Illustrative figures: £60 average order, 1.8% conversion. Your audit replaces them with your real numbers.
The gap in your reporting
The same month, read two ways. Your paid media looks healthy while your store quietly loses most of the people you paid for.
What your ads dashboard shows
What your store data shows
Illustrative figures. Your audit shows your real numbers.
Sound familiar?
Your ads bring the clicks.Your product page loses them.
Your shoppers add to basket.Delivery costs send them away.
Your shoppers add to basket.Delivery costs send them away.
You paid for a redesign.Nobody measured whether it worked.
Your agency ships features.Conversion stays flat.
Your agency ships features.Conversion stays flat.
Services
Six services that work as one programme, from the first audit to a monthly testing roadmap.
01Audit
A full review of your analytics, session recordings, site speed and checkout, ending in a ranked list of fixes and tests. The report is yours to keep, whether or not you work with us.
0/100
Below category average
02Testing
Every change worth testing gets a hypothesis, a proper sample size and a clear result. Winners go live. Losers still teach us something.
Sample · 96% confidence · 21 days
03Development
Theme changes, landing pages and checkout improvements, built cleanly so your store stays fast.
04Research
Heatmaps, session recordings and on-site surveys that show why your shoppers hesitate, in their own words. The best test ideas come from here.
“I couldn’t see the delivery cost until the last step, so I left to check elsewhere.”
05Tracking
GA4 and Google Tag Manager set up so the revenue you see matches Shopify. Every decision after this depends on numbers you can trust.
Before
0%
After
0%
Share of Shopify revenue that GA4 records
06Reporting
A monthly report on what changed, what it did and what’s next, plus a call on Grow and Scale plans.
Tools
No new platforms to buy. We get collaborator access and work in your tools.
01Store
02Store
03Analytics
04Tagging
05Behaviour
06Behaviour
07Testing
08Email
Who we work with
You have enough traffic to learn from, and a store where small gains add up to real money.
01Fashion and apparel
Where do your shoppers drop off after choosing a size?
We audit for
Size guides and fit notesCollection filteringMobile product pages02Beauty and skincare
Can your shoppers find the right shade or routine?
We audit for
Product finders and quizzesBundles and routinesReviews at the right moment03Health and wellness
What stops your first-time buyers subscribing?
We audit for
Subscription flowsReviews and returns policyClaims that meet UK ad rules04Home and lifestyle
Why do your big baskets stall at checkout?
We audit for
Delivery and returns clarityFinance and payment optionsBasket upsellsPricing
Prices in the open. Every monthly plan includes testing, Shopify development and a monthly report.
£1,500to £3,000
Report and walkthrough in 10 working days. Fee credited against your first month if you join a plan within 30 days.
Analytics and funnel reviewHeatmaps and recordingsSpeed, mobile and UX reviewRanked fixes and test ideasFrom£1,500/month
If your store does £20k to £100k a month.
1 A/B test a monthUp to 10 development hoursSpeed fixesMonthly reportFrom£3,000/month
If your store does £100k to £500k a month.
2 to 3 A/B tests a monthUp to 25 development hoursMonthly heatmaps and surveysMonthly report and callFrom£6,000/month
If your store does over £500k a month, or you run several stores.
4 or more A/B tests a month50+ development hoursOngoing research programmeWeekly updates and a monthly strategy sessionMonthly plans have a 3-month minimum, then roll monthly with 30 days’ notice. Invoiced monthly in advance. Unused hours and tests don’t roll over. Rebuilds and migrations are quoted separately. Prices exclude VAT.
Process
We learn your store, customers and numbers, starting with the audit.
We agree priorities, tests and targets with you, in writing.
We make changes carefully and A/B test the ones that need proving.
Results in plain English. Winners go live and shape the next round.
FAQ
Book an audit
Tell us about your store. We’ll reply within one working day with a fixed audit price, or an honest note if we’re not the right fit.
20 minutes
A short call to check fit before you pay anything
Fixed price
The audit is quoted before we start
Yours to keep
Keep the report whether or not you join a plan
