Shopify Sales-Ready Checklist for UK Stores (40 Checks)

0 of 40 checks done0%

01Tracking you can trust

0/5

GA4 purchase revenue is within 5% of Shopify’s for the same periodIf the numbers disagree, every decision after this is a guess.
Checkout steps are tracked: begin checkout, shipping, payment and purchaseYou can’t fix a drop-off you can’t see.
A cookie banner blocks non-essential cookies until the shopper agrees, with Google Consent Mode v2 onUK PECR requires consent before analytics and ad cookies. Consent Mode keeps modelled data in GA4.
Session recordings or heatmaps are running (Microsoft Clarity is free)Recordings show why people leave, not just where.
Every paid and email link has UTM tagsOtherwise paid traffic shows up as direct and your channel reports are wrong.

0/5

Product pages load their main image in under 2.5 seconds on mobile (Largest Contentful Paint)Google’s Core Web Vitals threshold. Slow pages lose your shoppers before they see the product.
Images are WebP or AVIF and sized for the space they fillOversized images are the most common cause of slow Shopify pages.
Apps you no longer use are removed, including their leftover code in the themeEach app can add scripts to every page, even after you stop using it.
The add-to-basket button stays visible as shoppers scroll on mobileMost UK ecommerce traffic is mobile, and the button is often far below the fold.
You’ve tested the full purchase on a mid-range Android phone over 4GYour own iPhone on office wifi is not what most of your shoppers use.

0/6

Delivery cost and an estimated delivery date show on the product pageUnexpected delivery costs are the most common reason your shoppers abandon a basket.
A one-line returns summary sits near the add-to-basket buttonYour shoppers buy more readily when they know they can send it back.
Prices shown to consumers include VATUnder UK pricing rules, prices for consumers must include VAT and any compulsory charges.
Sizing, fit or usage guidance is on the page, not behind a separate linkDoubt about fit or suitability drives both abandonment and returns.
Reviews and the star rating show near the priceProof works best at the moment of decision, not at the bottom of the page.
Out-of-stock variants are clearly marked, with a back-in-stock alertIf your shoppers pick an unavailable size and hit a dead end, they rarely come back.

0/7

Guest checkout is available, with account creation optionalForced sign-up is a well-documented cause of checkout abandonment.
Express payments are on: Shop Pay, Apple Pay, Google Pay and PayPalThey skip the form entirely on mobile.
No new costs appear at checkout that weren’t shown earlierSurprise charges break trust at the last step.
The basket shows progress to your free-delivery thresholdA clear target lifts order value without a discount.
The discount code field doesn’t dominate the checkoutA prominent empty code box sends your shoppers off to search for codes.
Address entry uses UK postcode lookup or autocompleteFaster on mobile, with fewer failed deliveries.
You’ve placed a real test order in the last 30 days and the confirmation email arrivedBroken checkouts and emails often go unnoticed for weeks after an app or theme update.

0/6

Your business name, a geographic address and an email address are easy to findRequired for UK online sellers under the Electronic Commerce Regulations 2002.
If you trade as a limited company, the company number and registered office are on the siteCompanies House rules require this on your website.
The 14-day right to cancel for online orders is explained in plain EnglishRequired under the Consumer Contracts Regulations 2013, and it reassures your shoppers.
Privacy and cookie policies are up to date and linked in the footerRequired under UK GDPR and PECR.
Reviews come from an independent platform and you don’t filter out negative onesFake or selectively hidden reviews are banned under the Digital Markets, Competition and Consumers Act 2024.
You can back up every product claim, especially for health, beauty and supplementsThe CAP Code requires evidence for claims, and the ASA acts on complaints.

0/5

An abandoned checkout email flow is live, with 2 or 3 messagesIt recovers sales from people who were already at the payment step.
New subscribers get a welcome flow, not just a single discount codeFirst emails get the most opens. Use them to explain why to buy from you.
Browse and basket abandonment flows are liveThey catch your shoppers earlier than checkout abandonment does.
Marketing sign-up uses an unticked box or a clear opt-inUK PECR requires consent for marketing emails, apart from the soft opt-in for existing customers.
A post-purchase flow asks for a review and suggests a relevant next productRepeat customers cost far less to win than new ones.

0/6

Site search handles misspellings and synonyms (try “jumper” and “sweater”)Shoppers who search your store tend to buy more, so failed searches cost you the most.
Collections can be filtered by size, colour and priceWithout filters, your shoppers scroll, tire and leave.
Menu labels use your customers’ words, not internal product namesPeople can’t click what they don’t recognise.
Your 404 page offers search and your best-selling collectionsOld links and ads will always send some traffic to dead pages.
Search results with no matches suggest popular products instead of an empty pageAn empty results page is a dead end.
Breadcrumbs or a clear back route on product pagesLets your shoppers compare products without starting again.